There is a famous phrase in NLP - 'the map is not the territory'. In other words, reality isn't necessarily what we perceive as reality, we only have our interpretation of reality.
So what creates our interpretation? What the psychologists call 'perceptual filters'. Effectively we see what we focus on most. For a perfect example of this, watch the following youtube video http://www.youtube.com/watch?v=2pK0BQ9CUHk
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